Competitor Orientation The Customer Orientation Marketing.
Competitive intelligence is different from corporate or industrial espionage, which use illegal and unethical methods to gain an unfair competitive advantage. Competitive intelligence means different things to different people within an organization. For example, to a sales representative, it may mean tactical advice on how best to bid for a.
Career Definition of a Competitive Intelligence Analyst Competitive intelligence analysts are responsible for helping their organization or company make effective decisions about future actions.
Competitive intelligence reports help a company compare itself to competitors. In this lesson, we will discuss how to determine competitors, how to ask important questions, how to get information.
Competitive intelligence research provides you with a full and robust picture of your competitive landscape and the key players within in. It will help you benchmark your performance against that of your competitors, capitalize on opportunities in the market and defend against threats. Competitive intelligence can help give brands the edge in a global marketplace, empowering businesses to.
Competitor Intelligence, Market Intelligence and Internal Intelligence are the most important sub-groups and will be addressed more specifically in the following sections. In addition the literature knows Technical Intelligence (40), Retail Intelligence, Marketing Intelligence, Competitive Sales Intelligence (41), Political Intelligence, and Partner Intelligence (42).
Competitive Technical Intelligence, written by a leader in the field, shows how to do this systematically and reliably. The book covers the full range of issues, from initiating a technical intelligence program and integrating it into a strategic technical plan to setting up strategic alliances with other companies. The methods presented can be applied to a wide range of industries. Although.
Definition: Marketing intelligence is the external data collected by a company about a specific market which it wishes to enter, to make decisions.It is the first set of data which the company analyses before making any investment decision. Description: Marketing intelligence is usually the first data set analysed by a company about a specific market.